Mastering URL Structure for Better Rankings and SEO Success
August 5, 2025
Keyword cannibalization occurs when multiple pages on your website target the same keywords, causing search engines to struggle in determining which page is most relevant. This can lead to diluted ranking power, decreased visibility, and ultimately, lower traffic. Let’s dive in with Jason Berkes! Identifying Keyword Cannibalization Conduct a Keyword Audit To identify keyword cannibalization, you need to conduct a thorough keyword audit. This involves reviewing your website’s content and identifying pages that target the
Search Engine Optimization (SEO) is an important part of digital marketing that allows websites to rank higher in search engine results pages (SERPs). On-page SEO refers to the process of optimizing individual web pages to improve their visibility, relevance, and ranking in search engines. As a beginner, understanding on-page SEO can seem daunting, but with this guide, you’ll learn the essential techniques to optimize your website and drive more traffic to your online presence. What
A well-crafted URL structure is a crucial element of search engine optimization (SEO) that can significantly impact your website’s visibility, crawlability, and ranking. In this article, inspired by insights from Jason Berkes, we’ll delve into the importance of URL structure, its components, and best practices for creating SEO-friendly URLs that drive better rankings and SEO success. Understanding the Importance of URL Structure What is URL Structure? A URL (Uniform Resource Locator) is the web address
